Yorkshire Building Society - Saving The Country

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Loyalty cards for branch users. Great for our customers savings, great for helping local businesses.

A mobile branch that travels to remote parts of the UK, so that everyone can get that personal, in-branch treatment.

The Utilities Exchange Rate, an in-branch bulletin board so people could see who was the cheapest on any given day.

A chocolate bar that costs £1, but every time you buy one, 50p automatically goes into your savings account.

Nothing motivates a city quite like rivalry. So we encouraged cities all around the UK to save more by pitting them against each other.

We were able to use data from each region to create specialised, location specific ads to help rally each location into saving more.